Thursday, May 24, 2012

Quiz of the Day - 24 May 2012

Click to Enlarge.
Continuing with our thread on controversial advertisements for the daily quiz.
The print ad displayed on the right hand side was created for a Swedish company and was intended for the Mexican market only. In order to endear itself to the Mexicans, the company's ad showed the territorial boundaries of Mexico prior to independence of Texas and annexation of the Southern States including New Mexico, by the United States of America. However, this advertisement created more controversy in the USA, especially in the southern part of the country. As a result, the company had to apologise to its USA stakeholders and withdraw the ad.
All you'll have to do is identify the company.
Please send in your answer to shovon76[at]gmail[dot]com.
The answer, along with the names of the persons with the correct answer, will be published tomorrow.
Answer: Prasad Sawant, Parul Agarwal and Kaustabh provided the right answer.
It is ABSOLUT, one of the largest selling Vodkas in the world. The ad line originally read, "IN AN ABSOLUT WORLD", written across the map of Mexico. As the company was caught in the storm of protest from USA, they quickly withdrew the ad and came out with an apology in the USA for an ad, which was never shown and in fact, never intended to be shown, in that country.


  1. Replies
    1. Yes Sir, you are absolut(e)ly right! :)

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